Make the Most of Article Marketing

Article Marketing is a great way to generate backlinks. The trick to article marketing is to give your article a how to feeling. Also, you must use original content. Once you have drafted your article you should find a good list of article directories. Submit each article with a hyperlink in the article back to your website. As people visit the directory and find your article, they will post it on their website thus creating a backlink back to your website. Note: when you submit your article to an article directory, they will be posting it for others to read or even use on their own website.

Here are my favorite free article directories:

http://www.whoscoop.com

http://www.articles-directory.org

http://www.directory-sites.org

http://www.ezinearticles.com

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Google Adwords

Google Adwords is a platform offered by Google that allows you to advertise on the internet. There are many types of advertisements that you can create using Adwords, but the two common types are Google Search Ads and Google Display Ads. Display Ads refer to ads that are banners that appear on website. Search ads appear in search results.

When using the Display Network you can target your ads in multiple ways. One way to target your ad is to select specific placements, or sites, to display your ads. Another way to do it is to use Contextual Targeting, which allows you to tell Google the types of site, identified by keywords, that  you would like your ads to appear.

Google Adwords is fairly complex and you can loose a lot of money if you don’t operate it correctly. I strongly recommend learning as much as possible about Adwords before you go running campaigns through it.

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What is Google Adsense?

Google Adsense allows people who own a website to make money by placing ads from the Google network on their website. It’s really very simple. First thing to do is make a website, second is to apply for an Adsense account. Once you are approved, you make your ads within Adsense and then past the java code on your page source, and then the ads come up when visitors come to your site. If they click on the ad you get paid! The trick here is traffic. Create a website that generates traffic and you can make money off of it with Adsense.

Adsense fits in very nicely with Google Adwords. Adwords is the platform that allows advertisers to buy ads to be placed on websites. If someone wants to place an add contextually on a sites that are about hockey, and Google knows your website is about hockey (and you are a memeber of Adsense) then there is a chance that Google will place that ad on your website when a visitor comes to your site. The Adsense network allows Google to significantly expand their reach into small channels.  More coming soon on Google Adwords.

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The Importance of Landing Pages

Landing Pages are just starting to get the recognition they deserve. There is nothing more frustrating then click on an ad for something and then being directed to a page that makes you search all over for what the ad said. If you are running external ads that are designed to entice visitors to come to your website, make sure you have a customized landing page for the visitor to land on when clicking the ad. If you don’t want to mess with the structure of your sites navigation then you may not even want to give the landing page a parent page, just create it and leave it out of the sites navigation menu. This will allow you to have many different landing pages that don’t interfere with your sites content or the other landing pages.

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Building a Social Networking Site

How to Buy a Website
Okay, so you are in the market for building your own social networking website. It’s actually not as difficult as it sounds. Writing the code to do this from scratch would be pretty hard, but using a Content Management System, like Drupal to build it is much more reasonable. This of course means you must know Drupal, or hire someone that does. For social networking site I strongly recommend building a drupal social networking site.

Getting started, well the first thing to do is get a clean install of Drupal to work with. You do this by installing Drupal core on your server. If you’re not sure how to do this then visit the link at the bottom and go to my page on setting up a CMS on your server.

Now that you have a clean install you are ready to get started. I am going to give you some exact modules to use with your social networking website, so take good notes in case you can’t navigate back to this article. Before I do though, here are the basics of the site that I will be mentioning:

1. You want users to be able to become friends, right?

2. You want users to be able to write private message to each other through your site? duh!

3. You want users to be able to make a profile with their own pictures and information? Hope that’s in your plan.

4. You want some sort of live wall on your site where people can see updates about their friends.

5. You want to let your users upload something to the site and share it.

Does this sound right? If it’s a social networking website, this type of functionality is probably what you are looking for. Now let me tell you how to do it.

First thing to do is install the needed modules. Do this slowly and add the little settings you want to each module before going on to the next.

Install Chaos Tools, Views, Entity Tokens and Rules. These are not in Drupal core, but they are generally pretty necessary with Drupal sites.

Now we are ready for the fun stuff. Next, I recommend adding a module called Flag Friend. This adds a flag to the site automatically to user profiles, which are core Drupal. That means very little work for you. It adds the accept friend request, approve, block, deny, the works, for you. It’s easy.

Now we are rolling. My favorite messaging module, and the easiest to configure, is Privatemsg. The module will automatically associate itself with users also. That means you now have users that become friends and write messages to each other. That’s pretty good so far. If you have issues with either of the first two modules check the permissions first. This is a key part of any social networking website.

Making a profile is really easy. Navigate to configuration – account settings – manage fields. There you can add all sorts of fields to the registration profile, about you, interests, photos, etc. Then go to manage display to determine how you want it to appear when it’s live.

If you want your users to be able to upload something to the site you follow a similar process. Navigate to structure – content type- create new and then create whatever you want them add using the fields again and the field display options.

Last thing, and the most complex, is the live wall. I recommend using the Heartbeat module with the rules module to do this. Just install both and they will work together and automatically give you an activity wall for friends. Now you just need to display that wall somewhere on the users profile and whenever a user logs in they will only see the content that pertains to their particular account. Adding some more advanced functionality with Heartbeat is doable too. I will post an article on my site sometime soon about Heartbeat.

That’s it. You now have your own Drupal social networking site. Not that hard was it?

Thanks for visiting how to buy a website.

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Google + 1

How to Buy a Website
Google Plus One is on the rise. If you aren’t using it yet for your business you are quickly falling behind. Personally, I think it’s a great way for them to compete with rival Facebook on the concept of a personal endorsement or recommendation.

First off, here is a bit of background on what’s happening. Search engines have been the masters of providing highly targeted advertising opportunities to business looking to reach a specific person. They really out-dated much of print advertisement. Companies spent huge bucks on pay-per-click campaigns that were highly focused. Then good ol’ social media came along and started offering another way for companies to spend their advertising bucks. Ever wonder why the ads you see on your Facebook typically are something you just looked at or are interested in? It’s scary huh? Your status updates even notify Facebook of what your might be interested in. Meanwhile, companies are paying big bucks to deliver their ad to you. It’s really powerful stuff.

So now you have search engines finding out what you want from either using your browser information, email services, or search bar and social media sites finding out what you want by using your profile, browser behavior, status and friends. Both of these entities are competing for advertising dollars.

Now, we are seeing these two entities start to really go after one another. If you search Facebook, you’ll notice that you don’t just get information about Facebook users or groups back anymore. Now you get that information plus Bing search engine results? Weird huh? Bing and Facebook are working together here. Starting to see why Google needed to get into the social networking side of thins with Google Plus 1?

Facebook really created an effective concept when they created the ‘like’. Essentially, a user endorses a business with a like and then all of their friends find out about it. The benefit of a like is yet to be determined as far as SEO goes, but most marketers agree it’s likely going to be similar to a back link. This means for good SEO on a website, you need likes… boy, these two can’t keep away from each other can they? But, what is this plus 1 Google one all about?

Google Plus One is Google’s big step into social media. Google has taken the concept of a like, a personal endorsement shared with your contacts, and applied that to the search engine world. It’s genius. It’s now the Google search like! Now I can ‘like’ or plus 1 a site and that means that I endorse site. That like has an impact on how other people, connected to me, will be displayed results for a similar search. If one of my friends sees five sites on a search and one of them was a site that I gave a plus 1 to then my friends decision is probably going to be pretty easy.

You can really start to see the grey future of the online world. Search engines and social media are becoming increasing more the same. If you aren’t on board yet, I encourage you to quickly get on.

Thanks for visiting How to buy a website.

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Off-Page Optimization 101

Off-page optimization refers to the process of building your site’s credibility. The process is vast and truly ongoing. To have a successful site you must be willing to continually work on your sites off-page optimization. There are lots of ways to go about building your sites off-page optimization. Essentially, you want your site to be in major search engine directories and you want lots of other relevant sites pointing links back to your site. Links play a big part in SEO. In the mind of a search engine, links represent credibility.

How do you go about getting links? Well, it depends a bit on the nature of your site. If your have a CMS where users are creating profiles of themselves, or something they want people to see, then links should start to generate pretty naturally. If you have a static site that you want to rank better for your keywords then you may need to take a different approach. One sure proof way to get good links is to generate high quality content relating to your site. Write articles and with a how to theme about things relating to your site. Then submit these article to major article directories. Make sure to add a link or two back to your site before submitting. People will then visit those directories, find articles you wrote and publish them on their own site. This creates the infamous backlink. When generating titles for your articles think of things that people would find interesting. Also, think of terms that relate to the page your are linking back…TITLE Tags.

1. Articlebase.com

2. Ezine Articles

3.  PubArticles

Another part of your off-page optimization relates to site directories. Make sure to submit your site to major directories. Some examples, are Google, Bing and Yahoo. To go a step further, create a sitemap and sync it with those search engines. This allows them to crawl your site much more effectively.

Using social media can be another great way to get backlinks. Post links through social outlets and let people know about them. Some of the more commons social sites are Digg.com and SocialBookMarker.com. By adding the articles you wrote to these sites you may be able to find people interested in your topic who will then go and add that article to their site. If you ever want to check your backlinks visit yahoo and type in link:http://www.YOUTSITE.com and click enter. That will show you who is linking to your site. As always, contact us for additional help or join our mailing list.

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