Landing Pages are just starting to get the recognition they deserve. There is nothing more frustrating then click on an ad for something and then being directed to a page that makes you search all over for what the ad said. If you are running external ads that are designed to entice visitors to come to your website, make sure you have a customized landing page for the visitor to land on when clicking the ad. If you don’t want to mess with the structure of your sites navigation then you may not even want to give the landing page a parent page, just create it and leave it out of the sites navigation menu. This will allow you to have many different landing pages that don’t interfere with your sites content or the other landing pages.