On-page optimization is absolutely essential when it comes to your SEO plans. On-page optimization involves adding content to your site, both visible and coded information for search engines to use when determining what your site is about. Search engines pride themselves on their ability to return the best possible results to an end user. They have extremely sophisticated logarithms that they use to scan websites and determine what the sites are all about. When search engines determine which results to display to an end user they make their decision based on how they interpreted a sites content to be related to the search request. Ultimately, search engines will make their own interpretation of your site based on links, titles and content. However, knowing that, and then adding your own meta keywords, optimized title tags and meta descriptions can give you a chance to help search engines determine what your site is all about.
The title tag is a visible part of a website. If you look at the top of a screen you’ll see the title tag that the web designer chose for that page.
The meta keywords are keywords that are coded on the page and not visible on the page. To view a pages keywords you can right click the page and look at the source code. The keywords will be contained in the head section of the HTML.
The meta description is very similar to the meta keywords, except it is a sentence or two that describe the content of the page. You can view the meat description in the same way as the meta keywords.
Choosing how to optimize your site is where the fun comes in. I suggest starting with Google’s keyword tool. The general idea with this tool is to look up variations of phrases that have to do with your site. Find a phrases related to your site that has low competition and high search volume.
You want to use 4 or 5 keywords for each page on your site. Do not go over the 5 limit and separate each one with a comma. You want your meta description to be around 100 characters long. Do not go over 120 characters. You want to use around 60-65 characters with your title tag. Some people like to use a bar to separate keywords in the title tag, like this site, others use a simple comma.
You want to tie all of these pieces together. Do not choose 15 different words to target for a page. A new site may only go after 4 or 5 words throughout the entire site. Keep your expectations realistic and focused. In my opinion, this is where the art in online marketing comes into play. You need to know how to structure a site so that you can create lots of linked pages pertaining to a string of words you are targeting. If your site is new, your words will be different then if a site is already established and has a steady stream of traffic.
Try not to use the same words for each page. Target variations, and keep the title tags and meta data very consistent with the page content. If your information differs from then you will have failed to help search engines make a decision about your site. The trick is to write the content around the meta data and title tags while still keeping the content focused on your sites purpose. Sign up for our newsletter for more information on On-Page Optimization.